Hope 4 Humanity – WIF Inventions

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Inventions That

Will Give You

Hope for Humanity

Some days, it can seem that the best minds on earth are all preoccupied with projects like developing robot soldierslaunching crypto-currencies, and designing slot machines. While those activities may (arguably) have some societal value, it’s hard to see their primary mission as unambiguously beneficial. But don’t lose all faith in humanity. Below are 10 examples of inventions that may not make a ton of money and may not make their creators famous, but do make the world a better place…

10. Prosthetic dolphin tail

Winter the dolphin did not have an easy start in life. At 3-months-old, she was found by a fisherman tangled in a crab trap line. Winter, named after the season in which she was found, was cut from the line by the fisherman, who then called in a rescue crew. Despite the best efforts of the marine hospital where she was taken, the line had cut off circulation to her tail fluke and it was lost, along with two vertebrae. Normally, this is a fatal injury for a dolphin, but, in her new aquarium home, Winter learned to swim using a shark-like side-to-side motion (instead of the usual up-and-down motion dolphins usually employ with their tails) and using her flippers for momentum. While this provided a temporary solution, the unnatural motion posed a long-term risk of scoliosis and Winter’s health was worsening.

Enter Kevin Carroll and Dan Strzempka, two prostheses with Hanger Orthopedic Group. Carroll heard Winter’s story on the radio, and convinced his colleague Strzempka, who also happened to be an amputee, that they could help. Carroll and Strzempka quickly volunteered to try to craft a prosthetic tail for Winter. While aquarium staff initially thought Carroll’s call was a prank, they quickly agreed to let the men, who offered their work pro-bono, work with a team of trainers and vets to try to find a solution. After several iterations, the team developed a viable prosthetic tail for Winter, as well as a gel that provides cushioning for the prosthesis. Not only was Winter able to swim normally again, her story, which spawned the movie Dolphin Taleprovided inspiration for people all over the world, including children with disabilities and wounded soldiers. Additionally, the gel that Carroll and Strzempka developed has also helped human amputees manage their prostheses.

9. An anti-tremor spoon

While working on his doctorate, engineer Anupam Pathak worked with the Army Research Lab, looking for ways to stabilize rifles for soldiers in combat. Pathak succeeded in identifying ways to make the hardware for motion cancellation very small and realized his innovation had the potential to help another group of people needing steady hands—those with Essential Tremor or Parkinson’s Disease.

One of the most salient impacts of those diseases comes when patients eat. Often, hand and arm tremors make it impossible for those experiencing them to feed themselves. However, Pathak worked to refine and commercialize his technology to make a spoon that would cancel out the tremors, giving patients back their autonomy over one of their daily functions. Using Pathak’s motion cancellation technology, the Liftware Steady spoon cancels out more than 70% of shaking, allowing many of those with hand tremors to feed themselves. The company was acquired by Google and has since reduced the price of its products, and introduced a second product—the Liftware Level, a spoon which assists those with limited hand and arm mobility by keeping the utensil level, even when the hand moves unpredictably. One user with Essential Tremor explained the impact of this device on her life, noting that the Liftware spoon made eating less embarrassing and gave her more confidence, making eating enjoyable again.

8. Railway tunnels for turtles

What happens when Japan’s high-speed trains meet its low speed turtles? In the past, it hasn’t been pretty for either party. Near Kobe, Japan (which is on the coast), turtles trying to cross the tracks sometimes fell in the space between them and couldn’t get up. They’d walk between the tracks until being run over by a passing train or until they got to a junction, at which point they’d get squished during signal switches. This wasn’t just a problem for the turtles, but also for the train and its passengers, with turtle-related incidents causing 13 service disruptions between 2002 and 2013.

To combat the turtle vs. train problem, West Japan Railway Co. partnered with the Suma Aqualife Park to find a solution. They came up with “turtle tunnels,” concrete ditches that pass under the tracks near switch points. If staff find any turtles in the tunnels during their track checks, they rescue them and send them to the aquarium. A train company spokesman noted that, “The system prevents turtles from getting into accidents and avoids causing trouble for our passengers. We hope to continue using it.”

7. Biodegradable 6-pack rings

Plastic packaging poses a threat to wildlife on land and in the sea. The Pacific Ocean has a “garbage patch” made up of almost 80,000 tons of discarded plastic, covering an area three times the size of France, posing a threat to the sea life it encounters, who can be entangled and killed in the floating trash pile. While plastic 6-pack rings (that hold cans of soda or beer) make up a tiny fraction of the discarded plastic, consumers have long been warned to cut them up before discarding them, because they can injure or kill animals that become trapped in them.

However, one company, E6PR, has come up with an even better way to ensure that animals don’t become victims. It has created an eco-friendly 6-pack ring, made from by-product waste (wheat and barley) and designed to be compostable. Even if it doesn’t end up in a compost facility, it will break down in weeks and, unlike plastic, won’t hurt animals if they happen to ingest it. The product had its commercial debut in early 2018 on cans of beer from Florida’s Saltwater Brewery. As of mid-2018, the company is working to refine the product and ramp up production to be able to supply the 6-pack to all the beverage manufacturers who want to offer it. That’s a development animals all over the world should want to toast.

6. PARO the robot seal

PARO, an interactive robot that resembles a baby seal, may be best known for its appearance on Aziz Ansari’s sitcom, Master of None. However, PARO, which was designed in Japan, does most of its work in nursing homes and hospitals—helping provide patients with the benefits of animal therapy. Like a trained therapy animal, PARO responds to users’ voice and movements with its own motions and vocalizations. However, unlike real animals, PARO doesn’t need food, breaks, or clean-up, doesn’t play favorites amongst patients, won’t trigger allergies and can be used with patients whose unpredictable behavior might pose a risk to a therapy animal.

In a study of nursing home residents, those who interacted with PARO for an hour twice a week over 12 weeks, showed significant declines in loneliness over the period of the study. For those who worry about the dehumanizing effect robotic therapy animals might have, research suggests that in addition to engaging with PARO, residents who did so were more social with other residents and staff. Another study of dementia patients found that sessions with PARO lessened anxiety, increased social interaction, and helped lethargic patients remain alert.

5. Pugedon recycling receptacle

The Pugedon recycling receptacle aims to address two problems at once—promoting recycling and feeding stray cats and dogs. The machine, which is about the size of a refrigerator, is placed on the street and powered by a solar cell. When someone throws in a recyclable bottle, the machine dispenses food for hungry strays. If users want to empty their water bottles before disposing of them, the machine also funnels that leftover water to a bowl that the strays can access. The profits garnered from the sale of the recyclables pay for the kibble dispensed by the unit. The machine was introduced in Istanbul, Turkey, which is home to more than 150,000 stray cats and dogs. Engin Gargin, the machine’s inventor, said he was inspired by the idea of giving residents a cost-free way to help strays, while improving Turkey’s recycling rates.

One of the concerns with the units was that they would attract hordes of hungry dogs, but according to one article, that has not transpired. In India, the machines were planned with a slightly different user in mind.  Pugedon units have been placed near areas where pet owners walk their dogs, in the hopes that the prospect of a free dinner for their canine companion may encourage residents to recycle.

4. The Upsee harness

Debby Elnatan, an Israeli mother of a son with cerebral palsy, was determined to see her son walk, despite doctors that counseled her that her 2-year-old, “didn’t know what his legs are and has no consciousness of them.” Elnatan worked with her son to build his walking skills, an arduous task. Elnatan says the idea of the Upsee, a harness that attaches a child to an adult, allowing the child to stand upright and to take steps with the support and motion of the adult, came from the “pain and desperation” she experienced while trying to find a way to help her son walk.

A group of 20 families with mobility-challenged children tested an early version of the product, and shared favorable results: the children enjoyed using the harness and the Upsee enabled families to undertake more activities together. The Upsee was put into mass production by Irish company Leckey, and is now improving the lives of children with mobility challenges around the world.

3. Embrace infant warmers

Complications from preterm births are responsible for approximately 1 million infant deaths a year. A major contributing factor to these deaths is the hypothermia many premature babies experience, as they lack the body fat needed to regulate their temperatures. In wealthier settings, where preemies can be placed in incubators in hospitals, they have much better outcomes than those preemies who are born in resource-poor settings, where hospitals may be distant, electricity may be intermittent, and incubators that can cost up to $20,000 just aren’t affordable.

Addressing this gap in care was the challenge faced by Jane Chen, Rahul Panicker, Linus Liang, and later, Naganand Murty, who first received the project in a Stanford class called “Design for Extreme Affordability.” Using design thinking and rapid prototyping the team developed the Embrace Infant Warmer, a sleeping-bag type warmer that relies on paraffin pouches for heat and costs hundreds of dollars, instead of thousands. The product has since helped more than 300,000 babies worldwide. In order to ensure the product’s sustainability, the company introduced a for-profit sleep sack, the sales of which support charitable distribution of the Embrace Warmers throughout the developing world.

2. Lifestraw water filter

The Lifestraw story begins with Guinea worm, a tropical parasite that incapacitates those who consume its larvae by drinking unclean water. In 1986, Guinea worm disease afflicted more than 3.5 million people in Africa and Asia. By 2017, the disease was nearly eradicated, with only about 30 reported cases. One of the factors driving down the incidence of the disease was a filter developed by Vestergaard, a Swiss-based company, which removes Guinea worm larvae from drinking water.

After its success with the Guinea worm filter, Vestergaard turned its attention to dealing with other water contaminants. In 2005, it introduced the LifeStraw, a personal straw-like filter, designed for use in emergency situations and in the developing world, where clean drinking water may not be easily accessible. Today, the company offers a range of products based around this idea, from water bottles for hikers to larger community-level water purification systems. For each product purchased, the company commits to providing clean water (via school-based systems) to a child in the developing world for a year. LifeStraw’s philanthropic efforts have provided clean water to more than 1 million children in the developing world.

1. Be My Eyes App

The idea for this app, which helps people who are visually impaired by crowdsourcing volunteer assistance with short, simple tasks, came from founder Hans Wiberg’s own experiences as a visually impaired individual. Wiberg’s blind friends shared that they often relied on FaceTime or other video phone apps to ask for help from family and friends for help with everyday problems like reading the expiration date on a milk carton or the departure board at a train station, though many of them worried that they were burdening their loved ones with a plethora of micro-tasks.

Wiberg saw an opportunity to connect the visually impaired with a network of volunteers who could help with things like identifying the contents of cans, or reading the amount of an electric bill. After pitching his idea at 2012’s Startup Weekend in Aarhus, Denmark, Wiberg quickly connected with a team that helped turn the idea into a reality, and the free mobile app was launched for iOS in 2015 and Android in 2017. Since the app’s launch, more than 80,000 blind and visually impaired individuals have been helped by more than 1.3 million sighted volunteers. There are so many volunteers that they have to be quick to the draw to be able to help; as of late 2017, the app’s response time averaged 20 seconds, meaning that most users were able to get help almost as soon as they needed it.


Hope 4 Humanity –

WIF Inventions

Constance Caraway P.I. ~ Episode 56

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Constance Caraway P.I. ~ Episode 56

…a prisoner of his own mind…

“We will leave him in your care, but I need your personal guarantee that you will not tamper with him. As long as he maintains physical viability, leave the rest alone. I mean it.” Martin takes responsibility for his friend.

“Message received loud and clear,” the doctor hears.

“And I will be calling you every day for updates on his condition. And if anyone else calls about his considering his health or lack thereof… you tell them he didn’t make it. No one beside us is to  know that he is still alive.”

“I think I understand where you are coming from. That is agreeable. If you call me at home, at this number,” he hands Kamen a doctor’s script with his home telephone, “say 8:00 PM sharp, I will be available.”

‘Don’t leave Martin; I have things to tell you. Mastadon was misspelled, I don’t know why. Wolf told me that they were in control; a Mastodon is like a Wooly Mammoth, lived 12,000 years ago, identified the age of one correctly sometime, I do not remember. Take me with you, I know you told Doctor to fake my death, don’t allow that to be prophetic. The dinosaurs walked the planet with the mammoth and humans. I sure could go for a plate of steak ‘n eggs. Take care of Martin, you mystery girls, he is my only hope, tell him to look in my bookcase, it is behind FOR WHOM THE BELL TOLLS.  Hemingway is one of my guilty pleasures; hear that he drinks whiskey, smokes Cuban cigars loves adventure. I want to be the swashbuckling type, danger around every corner. My complete paper is behind THE SUN ALSO RISES, do not know why I had to hide it something about mastodon there too. Never did trust that Wolf, but he was at the meeting in the woods by my house, Auntie Joe didn’t like him from the start, should have booted him out.’

“We are going to head back to the University Doctor Steinberg. Maybe the answers we are looking for is right under our noses.”

Will Libby hears clearly and would nod his approval if only he could move his head.

‘The bookcase Martin, Hemingway, Wolf’

From a prisoner of his own mind.


Constance Caraway P.I.

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Willard Libby’s bookcase

Forever Mastadon


page 54

Constance Caraway P.I. ~ Episode 55

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Constance Caraway P.I. ~ Episode 55

…Might there be something like “brain freeze” going on with him? …

Art by Cure Joy

“The patient has taken a step back since yesterday. He is catatonic, as we refer to it. We think he is fully conscious, but he has no way of communicating.”

“How did this happen overnight? You mentioned yesterday that he said the word “wolf”.” The very reason that Constance made the connection to the scientist, while talking to Steinberg over the telephone, was that this had mentioned the word wolf, as in Wolfgram. “And twelve hours later he cannot speak?”

“He wasn’t exactly a chatterbox before, you understand. We were only able to pick out a couple of words, like wolf and masta – master – masto – something with mast in it.”

“We think wolf is part of a proper name, not the animal, but as for mast, he had scribbled mastadon on a piece of paper in the last place he was seen,” Martin is grasping for meager shreds at this point.

“The Ice Age elephant? Interesting but I cannot say I get the connection to anything I’ve heard thus far.

“All I know is that Security found this man, unconscious in a snow bank outside the front gate. He was hypothermic and we did our best to treat his frostbite. It was only after he had regained consciousness that we started the mental evaluation process. For all we knew, he could have been an unmanageable dementia victim dropped off by a family who were at wits end and did not know what to do.”

Brain Freeze by Danvenky deviantart.com

“In a freezing cold pile of snow, I don’t think so? Might there be something like “brain freeze” going on with him?” Constance grasps at the same scraps of hope as Martin.

“A brain freeze is popular vernacular for misplacing car keys or forgetting what you were about to say,” Steinberg has come to the conclusion that there are no solid conclusions to be had. “I know you were hoping to take Mr. Libby back with you, but as a mental health professional, I would be doing both you and him a great disservice if I release him to you folks now. He needs a medical hospital’s facilities as much as he does the psychiatric, which would be here at ESH.”

“We will leave him in your care, but I need your personal guarantee that you will not tamper with him. As long as he maintains physical viability, leave the rest alone. I mean it.” Martin takes responsibility for his friend.

“Message received loud and clear.”


Constance Caraway P.I.

Forever Mastadon


page 53

Constance Caraway P.I. ~ Episode 54

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Constance Caraway P.I. ~ Episode 54

…The ramblings of a madman…

The King of Siam

“The telephone does not do you justice Miss Caraway,” Steinberg starts his day by stating the obvious.

“You are so kind… my partner at CCPI Fanny Renwick and Mr. Libby’s colleague Martin David Kamen,” she points to her companions.

Pleasantries are exchanged, as well as a chunk of background information to serve as a backdrop about the case, from someone who doesn’t know Willard Libby from the King of Siam.

‘Push me around the corner nurse Koch, I recognize that voice He is telling a story……my hearing hasn’t left me….he is telling the doctor that I was working on an important project having to do with radiocarbon dating, the Libby Half-life he calls it Some of this I seem to recall, dinosaurs did not die off 65 million years ago Billy Graham says six days and a rest, Pope Pius is afraid of Communists, they don’t believe in God, Ernesto says they might, but don’t want their subjects to believe That is Martin Kamen! He has come to rescue me from this enormous place, takes an hour to go up one hall and down another. That is Martin, what a fine good man he is, never takes enough credit for how good, and doesn’t have that drive to be famous Fermi tells me to use his research to augment my arguments Will anyone believe me? He is with two pretty women; they don’t look like scientists, what kind of lady wears trousers? Hubba, hubba good for Kamen, he is too good looking to be a Bunsen burner and beaker man’

“He has taken a step back since yesterday. He is catatonic, as we refer to it. We think he is fully conscious, but he has no way of communicating.”


Constance Caraway P.I.

Forever Mastadon


page 52

Constance Caraway P.I. ~ Episode 53

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Constance Caraway P.I. ~ Episode 53

…Stream of Consciousness from a misplaced scientist…

“Rise and Shine Mr. Doe, were going to see Dr. Steinberg,” the attending nurse urges.

‘My name is Willard Libby, Nurse Koch and why are you wheeling me out of my room at this hour, not that any particular hour is different? Are they going to hook me up to some new machine this time, as if electroconvulsive therapy did me any good? All that accomplished was to separate my brain from the rest of my body; now I can’t move my hands or feet. We are headed to the kitchen, but what good is that, the intravenous food in this place is poor. I must be a real burden to them, sitting lifeless in this chair on wheels all day and night. The last thing I remember is working at my office at Argonne, it was late, but I had to finish my paper for the conference. The conference, what did they do without me? I had something important to share with them. I can’t remember exactly what it was and I don’t know who was going to be there, but I know it was important. Why is it that my eyes are open but they don’t blink or move? That Dr. Steinberg doesn’t know what to make of me, I think he isn’t just one of those mad scientists whose only machines are torturous and the only drugs they give out are hallucinogenic. He acts like he’s in charge; everyone calls him Sir or Superintendent. It sure is cold back here, my loony roommate Mr. Skittles doesn’t like his breakfast cold you know. Steak and eggs; now that is what I could go for. And how did those guys get past the guard at the front gate, let alone get in the most secure building on the grounds. I’ve always wondered why they didn’t electrify that fence, must have cut through it or something. It looks like we are expecting a delivery, it says service entrance.’

“How was your drive out here from the city,” the Doctor inquires of the bright eyed and bushy tailed trio there to meet him.

“We missed a few turns, but at least the roads weren’t icy… Constance Caraway here,” CC takes a hand from out of the warmth of her down coat to greet the boss of this place.

“My pleasure, Miss Caraway; the telephone does not do you justice.”


Constance Caraway P.I.

Cartoon by John Atkinson.

Forever Mastadon


page 51

Constance Caraway P.I. ~ Episode 52

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Constance Caraway P.I. ~ Episode 52

…“Take it easy, Eddie, or we’ll leave you behind here…

“The map shows that shows that we should have taken a left off of Route 20, right after the Fox River,“ Fanny has been keeping track of their progress in the darkness of pre-dawn as they take a northwesterly course from the city so far behind them. “And that sign we just passed said Dubuque 127 miles….Dubuque is in Iowa!”

“Okay, okay Fan, I’ll turn around… nothing but corn out there in Iowa anyways.” One of Eddie’s cousins must have told him that. This is as far out ,into the Midwest prairie, as he’s ever been.

Not long after doing a u-turn, on the right, perched on a bluff above Illinois 20 is the sprawling well lit layout of what formerly called the Illinois Northern Hospital and Asylum for the Insane. The building called the Annex is most easy to locate, a couple hundred yards long, one huge continuous people-repairing-factory for the mentally imbalanced.

“Doctor Steinberg told me to come to the service entrance, in the middle back of the Annex, down that road there Eddie,” Constance points to a beltway to the west of the complex. “What time is it Fanny?”

“Turn on the dome light Ed… it is exactly 4:38,” she checks her wristwatch, which when they left Hyde Park, read 3:00.

“Good job everyone, with special thanks to our cordial navigator; we made it here in time for Rise and Shine.”

“That sounds so happy, is that why they call it a funny farm?”

Take it easy, Eddie, or we’ll leave you behind here! I hear tell that they are looking for someone to do the evening story hour.” Constance is more than half-serious.

“Yeah, that would put them to sleep,” Fanny agrees with her friend.

For his part, all Martin can do is to wonder what to do when they join this hospital’s early morning happy hour. What form of Will, will they find in this lost & found for the insane?


Constance Caraway P.I.

Forever Mastadon


page 49

Code Name = US President

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Presidential Code Names

Given by

the Secret Service

The United States Secret Service was founded in 1865 and its initial mission was to combat the growth in counterfeit currency. Soon their mission expanded to protection of the Presidents and Vice Presidents and their families, and with its expansion the agency became more sophisticated. In order to better protect the President, Secret Service agents created code-names for the commander in chief. Over the years, Secret Service agents have created some memorable nicknames. Here are some of our favorite code-names given to US Presidents…

10. Richard Nixon

The 37th President of the United States, Richard Milhous Nixon is probably best remembered for his dishonesty. Before the Watergate scandal, Nixon had won re-election in one of the biggest landslides in US history. Nixon was able to re-engage with China and presided over the Apollo 11 moon landing. Despite his seemingly firm hold on American politics, his fear of a mid-term defeat led to the Watergate scandal and his eventual resignation. During the scandal, Nixon went to extreme lengths to end the investigation, which is ironic given his code name: “Searchlight.”

He was far from a light in the darkness, and if only he had lived up to his nickname it might have saved him his presidency.

9. Jimmy Carter

Probably one of the most honest men to ever grace the Oval Office, Jimmy Carter’s code-name couldn’t have been more fitting. He was graced with the nickname “Deacon.” The Georgia native was a champion of civil rights and desegregation and, despite being a dark-horse candidate, emerged from the democratic party to win the 1976 presidential nomination. With the country looking to move forward from Watergate, Carter defeated incumbent Gerald Ford and became 39th President of the United States. A fiercely religious man, Carter claimed that he was inspired by a sermon in which he was asked, if it was a crime to be a Christian, would there be enough evidence to convict you?

Only serving as a one-term president, Carter has dedicated himself to helping those in need, living up to his nickname and helping many in the process.

8. Gerald Ford

After Richard Nixon’s resignation, Gerald Ford was sworn in as the 38th President of the United States. His short time as commander in chief was also met with controversy. With the public clamoring for charges to be brought against the disgraced Nixon, Ford instead granted him a “full, free, and absolute pardon.” The irony of his nickname must have not been lost on him. Ford was given the code-name “Passkey.”

And although Ford might have believed he had the ability to give a pass to his friend, the voters certainly did not. Jimmy Carter beat Gerald Ford by more than fifty electoral votes and won with the largest percentage of the popular vote of any non-incumbent since Dwight Eisenhower.

7. George H.W. Bush

The Secret Service seemingly have an uncanny ability to choose code-names that, ironically or not, reflect a substantial truth about the commander in chief. George H.W. Bush’s code-name was no exception. The code-name of “Timberwolf” is fitting because of his place as the patriarch of a political dynasty.

Bush may be one of the most decorated government officials, serving as a Vice President, Director of Central Intelligence, and as a one term President. His sons would follow in his footsteps. Jeb Bush was governor of Florida and, of course, George W. Bush would win two terms, a feat even his father couldn’t manage

6. John F. Kennedy

John F. Kennedy’s presidency will always be met with wonder and disappointment. His assassination has led to a mystical view of his time in office, with some even making comparisons to the legend of King Arthur. In an interview after her husband’s death, Jackie Kennedy described her husband’s White House as “a spot, for one brief shining moment, that was known as Camelot. […] There will be great Presidents again, but there’ll never be another Camelot again. […] It will never be that way again.”

Many have suggested that Jackie Kennedy created the idea to elevate her husband’s presidency, but it turns out the Secret Service had felt the same way. Agents had given JFK the nickname of “Lancer,” inspired by the knight Lancelot, who was a part of King Arthur’s Round Table.

5. Ronald Reagan

For an actor, what better role to play than that of President of the United States? The 40th President of the United States, Ronald Reagan, was first the president of the Screen Actors Guild. He soon realized he had bigger aspirations and served as Governor of California before making the leap to the highest office in the land. Many thought Reagan didn’t have a chance to defeat incumbent Jimmy Carter, but as the Iran hostage crisis unfolded and oil prices continued to skyrocket, Reagan won a resounding victory.

Once in office, Service Service agents found a fitting code-name for the former actor: “Rawhide.” The Western film star who appeared in movies like Law and OrderThe Last Outpost, and Santa Fe Trail must have felt right at home with the code-name.

4. Bill Clinton

One of the most charismatic men to ever become president, Bill Clinton came from humble beginnings but used his intellect and people skills to rise to extraordinary heights. He was nicknamed “Eagle,” as a result of his involvement with the Boy Scouts of America.

Like Nixon, Bill Clinton is most known for the scandal that occurred during his time in office. But don’t let Monica Lewinsky’s blue dress completely blind you for some of the positives that took place during his time in office, like the federal surplus he left this successor George W. Bush with.

3. Donald Trump

The boss. The Donald. There’s more than few nicknames for the 45th President of the United States who’s not bad at dolling them out as well. From “Little Marco” to “Lyin Ted,” Donald Trump certainly knows how to brand. No matter what else you think of the man, it’s impossible to deny he knows how to sell the Trump name.

Building an image of wealth and power using licensing and a reality television show, there’s nothing Donald Trump does better than create powerful brands. His code-name from the secret service suggests that he was at it again. Trump’s code-name is “Mogul” and it’s hard not to imagine that he had something to do with it.

2. George W. Bush

As mentioned earlier, the mission of secret service agents is to protect the President and Vice President along with their families. Naturally, when George H.W. Bush was president, his son received a secret service detail. His nickname wasn’t so flattering…

Known for his drinking and partying, the secret service donned George W. Bush the code- name “Tumbler.” A born-again Christian, when George W. Bush would win the presidency, he was graced with a different (and much less embarrassing) code-name: “Trailblazer.”

1. Barack Obama

One of the most fitting nicknames, at least at the time, was assigned to our 44th President, Barack Obama. His code-name was “Renegade.” Defined as a person who deserts and betrays an organization, country, or set of principles, Barack Obama certainly seemed like he was destined to move away from the mainstream democratic party and forge his own, much more progressive identity.

History would certainly prove otherwise. Nonetheless, Obama certainly has made history, passing healthcare reform, bringing us out of a recession, and notably ending the Iraq War. It’s certainly a presidency that was more accomplished than many, but to a lot of people, he didn’t fully live up to his code-name.


Code Name =

US President