Alpha Omega M.D. – Episode #64
…That is it, by golly, picture this: Our five-pack cigars in a box with your name on the box…
Cigar smoking, a practice with its beginnings much earlier this century, has achieved a loyal following, with the finest brown cylinders coveted greatly. You can hardly get your hands on a Royal Melbourne, Savannah Cigar’s flagship product. Smokers freely part with a single sawbuck for this aromatic creation that literally disappears goes up in smoke.
“Willy, I think we should take this new product of yours around, you know and sell it to stores like, say, Ferrell Grocery. They have three stores and two hundred professorial types thereabout, sure bets as new consumers,” suggests Herbert Love, whose only vice is consuming that which he speaks of, sampling the smaller cigar, a less expensive version that will have wider appeal and marketability.
Willy Campbell has blossomed under the tutorship of Herbert Love. What a glorious opportunity and what a gaudy difference one short year can make. November 1897 finds him and his family living in a completely different world; breathing the same Panhandle air through nostrils of freemen.
“But I ain’t made but a couple of these nor got a name for dem yet.” He is worried that things are going too fast, still haunted by stifling self doubt.
“We could sell them in bulk at first. That would mean wrapping them in cellophane individually. I know I said they look tempting in boxes of five and they will,” Love promises. “As for a name, we will not make the mistake R.J. Reynolds made. Dutch Masters–what a perfectly tasteless name for a cigar.”
“Yessir, fo sure an they ain’t made by hand, union made, by fancy machine I hear.”
“Good point, Willy. We may never be the biggest, but we will make the best. That is what keeps our customers loyal…” He stops mid-thought, an idea overtaking him. “That is it, by golly! Picture this: Our five-pack cigars in a box with your name on the box. We will call them Loyal Campbells——get it? Royal Melbournes and Loyal Campbells!”