THE RETURN TRIP – Episode 174

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THE RETURN TRIP – Episode 174

…“I wanted to drag the spiteful twerp from the car and kick his ass all the way home, but my father took me aside and told me to take the high road…

Take the High Road | by nixter

Candidate Crippen launches into a spontaneous analogy.

“I had/haven’t seen my cousin Harold for a while, a nasty spoiled city boy who came to visit my family’s house one summer. Now I had a large collection of plastic handmade models, the kind with a thousand little pieces that you glue together. There were nuclear carriers, supersonic jets, and yes, even an old Space Shuttle docking with the ISS (International Space Station) and this shirttail relative wanted to take some home with him. Well I had worked way too hard on this display to break up the collection, so I told him no.

“When it was time for him to leave, while I loaded his suitcases into my dad’s car to take him to the airport, it turns out he loaded programmable firecrackers into many of them and they were blown to bits after he was safely locked inside the car.

“I wanted to drag the spiteful twerp from the car and kick his ass all the way home, but my father took me aside and told me to take the high road. He knew the boy’s parents and how they would never believe that their dear little blankety-blank would never do such a thing.

“That very same cousin called me not long ago to apologize, telling me that he appreciated the way we handled the situation and he never did another mean thing the rest of his life.”

“That’s an interesting analogy Mr. Crippen,” the young woman compliments. But did she make the intellectual connection between Harold Ivey and the United Korean Peninsula?

“Thank you and,” Roy stares directly into the biggest camera in the lot, “if you are watching Harold Ivey, you and your family are welcomed to visit me in the White House!”

The captivated sidewalk audience goes wild. Once again his down home style comes in handy, making Freelove’s clichéd rhetoric appear petty and small. He shakes hundreds of hands on the 20 foot walk into Chicago’s first and only gambling establishment.

Francine, who 20 years ago could have been that overly aggressive reporter, could not resist asking, “Was that story for real?”

“Every word,” he shoots back.

All she can do is shake her head, “I love you Roy Crippen.”


THE RETURN TRIP

True Story by Tim Hussey

Episode 174


page 209

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THE RETURN TRIP – Episode 173

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THE RETURN TRIP – Episode 173

…Roy Crippen usually avoids questions asked during the chaos of travel, but he cannot resist this shot at a GLOBAL NETWORK news-byte…

Before Roy can ask if he can use that last line in his upcoming speech, the casino doorman has the rear hatch open, unleashing a flood of LED flashes from the waiting photojournalists. Of all the things that are hard for Roy to get used to, this moment is it. The transition from private to public, in the blink of a squinting eye has that movie star feel, when he actually considers himself a director.

Again, his image-shaping partner proves her value. Years in front of camera and mic has prepared her for this time in the sun, making sure it rubs off on Roy, even if it has to be applied daily.

Despite having survived the failure/destruction of Space Colony 1 {and the subsequent loss of two dear friends in the process}, the hard-fought nominating battles, and the withering attention, his demographics are favorable and polling numbers are on course with a bullet.

“Mr. Crippen,” yells an aggressive young female CNN reporter who manages to ace out her more considerate colleagues. “What is your reaction to Sylvia Freelove’s claim that you bullied the President into those deadly attacks on United Korea and Talibanistan?”

Roy usually avoids questions asked during the chaos of travel, but he cannot resist this shot at a GLOBAL NETWORK news-byte.

“To tell you the truth Miss,” the moving mass stops moving to hear his rebuttal, “I had not heard that one and it is that kind of misinformation I am determined to put an end to. Ask the Joint Chiefs if I managed to bully them first?

“And wasn’t it Ms. Freelove’s boss who took all the credit for the idea, only after it was obvious that the United Korean Peninsula was behind the Space Colony calamity? Or that he is leading the charge against Space Colony II? Space Colony II will be a reality when I am elected.”

“Then what about your conciliatory stance toward Korea? I don’t understand the disconnect?”

Candidate Crippen launches into a spontaneous analogy.

“I had/haven’t seen my cousin Harold, a nasty spoiled city boy, who came to visit my family’s house one summer….

… READ THE REST OF ROY’S  HEARTWARMING STORY TOMORROW…


THE RETURN TRIP

Episode 173


page 209

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THE RETURN TRIP – Episode 172

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THE RETURN TRIP – Episode 172

…“I am relieved about Gus!.” Francine is all too aware that Gus is the one suffering most by the loss of his parents…

Suffering by Paula Heffel

“I am not going to waste our time together squabbling over that necktie.” Their 17 month marriage remains solid, as most do, in spite of the ongoing McKinney heartbreak, career shifts, and the blinding glare of the national spotlight. Like those ships in the night, passing near not seeing, “We can’t waste this time.”

Space Academy

“Speaking of not seeing someone, how did Deke & Gus do on their Academy exams?” Co-surrogate father Roy would give anything short giving up on the election to be there to help the boys with the critical Space Academy simulator tests; the single biggest factor in becoming an astronaut candidate. Braden King is a ground expert, but has little to offer the two rapidly maturing space-aspiring young men.

The adults’ combined mission is to help them attain those desired goals.

“Gus barely got by the book test, then A-ced the simulator.” she tells Roy. “Deke lost his gyro-control, hit an asteroid and he will never live it down. It turns out that the professor rigged his test by inserting THE QUARKIAN QUANDARY, I believe he called it.”

NASA Top Gun

NASA“They only pull that on the Top Guns. I bet Deke had already been promoted.”

“I am relieved about Gus!.” Francine is all too aware that Gus is the one suffering most by the loss of his parents.

“The way I see it Francine, Gus knows that his flying skills are the only way he graduates from the Academy; it’s hard to keep up with his genius brother.”

“Whatever the reason,” she concludes as their Ford Hydrogen vehicle pulls up to the Hilton Hotel & Casino, “I think that Celeste would be pleased as punch and Sammy Mac is screaming at the top of his lungs … somewhere out there.”


THE RETURN TRIP

Episode 172


page 207

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THE RETURN TRIP – Episode 171

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THE RETURN TRIP – Episode 171

…“How do I politely kick the ass of the first female presidential candidate since 2016?”…

To his credit, Roy Crippen has been coached into being an eloquent speaker, once some of that Texas drawl is withdrawn and his quiet ways set aside for super-sized Roy.

His sneakily crafted campaign assault against Pete Sanchez and his policies are working. The once modest crowds are increasing steadily. He seems to be growing in popularity with people who are taking the future seriously, not just along for the ride.

His speech today at Chicago’s Lincoln Park & Zoo expects to draw 100,000; none of them Republican Party plants, as opposed to the Kool-Aid drinking poster-wavers at {Sanchez VP} Sylvia Freelove’s scripted stops. Sometimes it’s hard not to think that he is running against Pete Sanchez.

“How do I politely kick the ass of the first female presidential candidate since 2016?”

“Let me see that tie,” insists Francine and far from the first female first lady hopeful. By virtue of a scheduling snafu, Francine is in the Windy City to speak to the convention of Aeronautic Manufacturing Contractors in her newest/continuing duties as Public Relations Executive for NASA. Today she will wear both gaudy hats, much like her candidate hasn’t completely left NASA behind “Did I pick one out?”

He proudly cinches up his favorite Orion Constellation tie. “I am, after all, “The Hunter” in this campaign…..hunting down an obstacle to social progress and an opponent to a second Mars Colony.”

“I’m not sure the voters are going to make the connection Roy. It looks like you splattered paint on it from 30 feet away. Maybe the one that matches your eyes would be a better choice.”

“Bloodshot?”

She completely ignores that comment, spoken by a man with his mind set on his, ‘This is my lucky tie.’

“Wasn’t that the tie you were wearing the day the New Mayflower landed on Mars?”

“Okay it may not be all that lucky, but there is something about it that is consoling.”


 THE RETURN TRIP

Lucky Goldfish by Pan Xiao Ling

Episode 171


page 206

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Man On Mars – WIF Into Space

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10 Reasons We

Will Colonize Mars

We’ve got some awesome news for you. Right now, you are standing on the edge of history. Yeah, you. Sometime soon, something’s gonna happen that will send you tumbling over into a whole new era of human evolution. We’re gonna colonize Mars.

 You read that right. That big, cold, lonely lump of rock spinning through the endless void 54.6 million kilometers away? We’re gonna land there. And we’re gonna build. Small bases. Biodomes. Research labs. Houses. And, eventually, even cities.
We can guess what you’re thinking: Yeah, right. Sure, Mars seems a long way away right now. Colonizing it sounds like the stuff of a science-fiction film, one that probably stars Matt Damon freaking out about a bunch of space potatoes. But it’s much, much closer than you think. At some point, in your lifetime, there’s gonna be a functioning civilization on the red planet. How can we be so sure? We’re glad you asked.

10. Risk Insurance

 Imagine you’re out and about, strolling along the beach or whatnot, when you stumble across a nest of dinosaur eggs. Like, real-life dino eggs, the kind that haven’t been seen for millions of years. As far as you know, they’re the only ones in existence.

They seem to be doing OK, but you can’t help but wonder whether they’re as safe as they seem. What if some predator comes along and eats them? What if some kid stomps on them? Isn’t it kinda your responsibility to move a few of those eggs, to make sure they survive?

In a nutshell, that’s the problem facing humanity today. Like the eggs, we’re doing fine right now, safe and sound on planet Earth. But, like with the eggs, our safety could be an illusion. There’s a chance that a meteor could come along at any moment and wipe us out. It’s slim, sure, but not impossible. And here the worry starts to creep in. As far as we know, we humans are the only intelligent life in the universe. Like the dino eggs, we could be invaluable. Isn’t it our responsibility to spread out, in case some meteor metaphorically stomps on us?

That’s the argument guys like Elon Musk are putting forward for why we need to colonize Mars: as a form of interplanetary risk insurance. And it’s proving pretty powerful. Already SpaceX are gearing up to send a manned craft to Mars by 2022, for this very reason.

9. It’s a Challenge

Make no mistake, getting to Mars is probably the biggest challenge humanity has ever faced. Most of us probably can’t even grasp the technical leaps required to colonize a whole other celestial body. But you know what else once seemed an impossible challenge? Establishing a permanent base on Antarctica. Heck, even getting to Antarctica in the first place. Or climbing Everest. Or navigating the Northwest passage. Or colonizing the New World. Or…

Well, you get the idea. If humans were a sensible species that erred on the side of caution, we’d probably still be living in caves, congratulating ourselves on not being dumb enough to venture out into the sabretooth tiger-infested woods around us. But sensible is exactly what humans aren’t. We do dumb things, like climbing a mountain we know could easily kill us, just to say we reached the top. We even build civilizations in horrifically hostile places like Greenland and the Sahara, for Pete’s sakes.

What we’re trying to say is that humans rise to challenges, especially crazy ones like setting up a base on Mars. And especially when there’s the added incentive of competition…

8. Competition Between Nations (and companies)

Landing on the Moon was, arguably, one of the biggest wastes of money in US history. The entire Apollo program cost the equivalent of $110 billion in today’s dollars, a sum that doesn’t include the earlier Mercury and Gemini programs necessary to prepare NASA for Apollo. And what did America get out of it?

Well, there are two answers to that question. The utilitarian one would go something like “a dude, standing on a lump of rock.” But the other one would ring much truer. The US got something intangible from Neil Armstrong stepping on the lunar surface: a sense of prestige, of national pride.

The last part is the key here. The only reason man ever set foot on the Moon was because the Americans were terrified Russia would get there first. During

the Space Race, it was calculated that spending insane amounts of money was preferable to losing the propaganda war. Fast forward to 2017, and we may be witnessing the dawn of Space Race II.

Like all sequels, SRII is gonna be bigger, crazier, and chock full of extra characters. China has already declared it wants to get to Mars in the next decade. NASA wants a man on Mars by 2030. India is sending satellites and probes. Then there are the private actors. SpaceX is already facing competition from Blue Origin and, to a lesser extent, Mars One. With everyone fighting for that sweet Martian prestige, expect SRII to start hotting-up like crazy.

7. We Already Have the Technology to Get There Safely

One of the big stumbling blocks for a Mars mission – let alone a colony – has long been getting there. Mars is 182 times the distance from Earth as the Moon. Getting there will require flying for over six months. There are cosmic rays to deal with. The problem of landing on a planet with gravity and atmosphere conditions very different to Earth’s. Many have called the idea “impossible” (at least, without killing all the astronauts).

Yet all this overlooks one key fact. We already have the technology to get there.

For years now, SpaceX have been flying payloads for NASA to the ISS. As part of each mission, they’ve casually tested some of their Mars-landing tech on the side. Importantly, they’ve been doing it at a distance of 40 kilometers to 70 kilometers above Earth’s surface, where our atmosphere perfectly mimics conditions on Mars. And they’ve succeeded. Repeatedly. The ingredients for a successful Mars landing are essentially already there.

What about those pesky cosmic rays? NASA already has the tech to eliminate around 33% of the risk they pose, and engineers are confident that number is only gonna increase.

6. We Already Have the Technology to Make Mars Habitable

Here’s a quote to blow your mind. It comes from aerospace experts Chistopher McKay and Robert Zubrin, and we’re gonna reproduce it exactly as they said it, just to let the full weight of its craziness sink in. In a paper, the two wrote: “a drastic modification of Martian conditions can be achieved using 21st century technology.”

We’ve highlighted that last bit, because it’s the important one. What McKay and Zubrin are saying is that it’s totally possible for humanity to start terraforming Mars, using technology we have at our disposal right now. That’s right, 2017 man is so advanced he can literally change the surface of an entire alien world (though for some reason he still chooses to wear sweatpants in public. Weird, huh?).

If you don’t read Sci-Fi, terraforming means changing a planet so it becomes more Earth-like, and thus more-livable for humans. On Mars, that means we could trigger a deliberate greenhouse gas effect that would melt the ice at the poles, release a load of CO2, make the atmosphere denser, and trap more heat and energy from the sun. Then we’d have liquid water and could start planting; little mosses at first, but then plants, flowers, and even trees.

The end result would be a planet that looked like Earth, was warm enough to not kill us and with a bearable pressure. The air wouldn’t be breathable, but even that could change. A few centuries after terraforming, Mars could have an atmosphere as breathable as that on Earth.

5. We Already Know There’s Water There

Water is the main ingredient we humans need to live. No water, and the deal is off. Luckily, Mars has something that very, very few other places in our solar system do: ice. Lots and lots of ice. Frozen H20, just waiting to be thawed, filtered and used to keep a human colony alive.

We’re not exaggerating. Beneath just one stretch of the Martian plains, NASA have discovered a single ice deposit containing as much water as the whole of Lake Superior. It exists in an area known as Utopia, because it would be easy to land a craft there and then drill down to and extract the water. And that’s just on the plains. Go to the poles, and you’ll be sitting on enough water to keep a civilization running more or less eternally. If you melted all the ice on Mars, you’d wind up with enough liquid to drown the entire planet beneath an ocean some 30 feet deep.

This means you wouldn’t need to transport your own water from Earth, something so hideously impractical as to make it effectively impossible. It also means you could sustain not just an expedition, but an entire colony. Even if we reach the point where there are a million or so people living on Mars, we could rest safe in the knowledge that the water supply was unlikely to ever run out.

4. Mars Probably Has the Minerals We Need, Too

Of course, building a habitable city on another planet takes a lot more than water. It requires an insane amount of construction materials, which would cost eye-watering sums of money to send from Earth. At least, it would if we had no alternative. But we probably do. There’s a relatively good chance that Mars has the minerals we need to start building our space utopia.

We should stress the ‘relatively’ part of that sentence. We don’t have a huge amount of geological data on Mars, and NASA have been unable to identify any large ore deposits. However, they have identified areas where the probability of mineral deposits is quite high. Nickle, copper, platinum, titanium, iron and silicone dioxide are all likely to exist on Mars, along with clay for making porcelain and pottery. Put it all together, and you have the fundamentals for building some pretty complex stuff.

As for the technology to extract it… well, the basics are already there. We could use bacteria to mine from ore, or we could just develop robots to do some old-fashioned digging.

3. The Idea Has Big Backing

Every grand scheme needs its visionary backers. Without Columbus, you don’t have the new world. Without Genghis Khan, you don’t have the Mongol Empire. Without JFK, you don’t have Neil Armstrong standing on the Moon. Lucky for humanity’s interplanetary prospects, we already have our Mars visionary. In fact, we’ve got more than one.

The most-famous is a guy we’ve already namechecked a few times in this article. Eccentric billionaire/possible supervillain Elon Musk has been key to pushing private space exploration from a dystopian dream to a benign reality. Through his company SpaceX, he’s made huge technological leaps toward making Mars colonization a Thing We Could Actually Do. But he’s not the only one. Amazon founder Jeff Bezos isalso determined to get millions of humans into space and living on other planets. Like Musk, he has the money and the technology – via his private space company Blue Origin – to potentially make it happen.

Then there’s the signals coming from the current administration. In March 2017, President Trump signed a bill adding manned exploration of Mars to NASA’s official mission statement. The last time humanity looked this serious about space exploration, it resulted in Neil Armstrong walking on the Moon.

2. It Will Drive Technological Change on Earth

One objection that often gets raised when talking about Mars is that we should focus on solving problems here on Earth first. Well, what if we told you that the two aren’t mutually exclusive? That by going to Mars, we will improve life for billions of people on Earth?

Intrigued? You should be. Technological advances in one area often bleed through into others, in hugely unpredictable ways. When Hubble was first launched, it had a fault in its lens that meant images came back all blurry. For 3 years, NASA scientists were stuck trying to decipher space photos that looked like a dog’s regurgitated dinner. So they developed an algorithm to detect images in the mess. A really good algorithm. So good, in fact, that it turned out to be excellent at detecting early-stage breast cancer from X-ray images. There are thousands of people alive today because NASA messed up Hubble.

Need some more examples? OK. NASA tech has given us everything from portable vacuum cleaners, to freeze-drying, to modern firefighting gear, to grooved tires and roads that lower the number of car crashes. Artificial limbs have improved drastically due to Nasa tech, as have insulin pumps. That’s just from trundling around in our planet’s orbit. Imagine what totally unexpected stuff could result from the process of landing on and terraforming Mars?

1. Destiny

Stop and think about the future for a minute. No, we don’t mean five years from now. We don’t even mean fifty years from now. We mean hundreds, if not thousands, of years from now. We mean a span of time as great as that separating you from Jesus or Julius Caesar. What do you see happening to our species when all that time has passed? Where are we?

One cynical answer might be: “dead. Wiped out by war or disease or a marauding AI.” But move away from the worst case scenario, and a clearer picture likely emerges. Of humanity, spread out among the stars. Of colonies on Titan and Ganymede. Of cities in space. Of exploration beyond the edges of the Oort Cloud, out into the depths of our galaxy. Imagine: a future where we have the space and minerals for everyone. You could even call it our destiny.

Now, terms like “manifest destiny” come with a lot of historical baggage. It was ‘destiny’ that led European settlers to kill a whole lotta Native Americans. But Mars doesn’t have any native population at all (unless they’re really, really good at hiding). Nor does the rest of our solar system. Humanity can expand without prejudice or violence, or anything but a Star Trek-style desire to learn and explore. And when you put it like that, we come to maybe the simplest, best reason we have for colonizing Mars: why on Earth would we choose not to?


Man On Mars

 

– WIF Into Space

Man Eats Mars – WIF Candy

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Fascinating Facts

About the

Mars Candy Company

Young or old, we all love candy and the Mars Company has been making some of the most popular and beloved candy bars and confections for as long as most of us can remember. They are known around the world for beloved items like the Mars Bar, Snickers, M&M’s and so many others. However, they are also suppliers of more than just candy. Mars also owns multiple popular pet food brands, as well as the Wrigley Company and several other brands. The history of the Mars Company and their products is a fascinating journey through the land of sweets.

 10. The Milky Way in the US is the Mars Bar in the United Kingdom

Those who live in the United States are very familiar with a candy bar known as the Milky Way. It is made up of nougat and caramel coated in chocolate and is incredibly delicious. The name is actually inspired by the fact that the creator was trying to mimic the popular malted milkshakes of the day, and not really inspired by our galaxy as some imagine. Many of us who love this candy bar may take it for granted when traveling, only to find that it doesn’t exist in quite the same form in other parts of the world.

In the United Kingdom and almost everywhere else it is sold besides the USA, there is a very similar bar – although not made with the exact same ingredients – known as the Mars Bar, that replaces the traditional Milky Way in those regions. To make matters more confusing, you may actually see a candy bar called the Milky Way when traveling abroad, but that version of the Milky Way is actually the European version of our current 3 Musketeers bar. And yes, all of these are produced, sold and marketed by the Mars Candy Company.

9. The 3 Musketeers Has its Name Because it was Once Three Flavors Packaged Together

Many people have wondered why in the world the 3 Musketeers bar has the name that it does. It is a chocolate bar filled with a nougat fairly similar to that in a Milky Way, except airier and fluffier. It enjoys a certain strong popularity of its own in the United States, but that doesn’t bring most people any closer to an explanation. Most people cannot be blamed for not knowing either – the package no longer has any three musketeers on the logo, and it has been a very long time since the product namesake made since.

The reason it has its name is because originally, the candy bar was packaged to share with three separate pieces, and each piece was a different flavor – chocolate, vanilla and strawberry. Not long ago some of you may remember the Mars Company releasing a set of promotional mini 3 Musketeers candies with the flavors of Cappuccino, French Vanilla, and Strawberry, as a throwback to their roots. It would certainly be interesting if they brought back the original 3 Musketeers with all three bars wrapped in the same package, it would probably be a huge hit.

8. The Mars Company Also Owns Pet Food Brands Pedigree And Whiskas

When most people think of a candy company pet food is not something that immediately jumps to mind. However, the Mars Company has owned several pet food brands for many years now, including the well known Pedigree dog foodbrand and Whiskas cat food brand. Some might imagine that this was simply part of some strategic acquisition or deal, but Mars is very serious about their pet food business and has been going to great lengths to increase their market share and dominance in that sector.

Just a few years ago in 2014 Mars coughed up almost three billion in cash toProctor and Gamble to buy up most of their existing pet food business, which includes the brands Iams, Natura and Eukanuba. The president of their petcare division was excited about the deal and had this to say “the deal reinforces our leadership in pet nutrition and veterinary science”. We are not saying the Mars Company doesn’t own good pet food brands, but we don’t think what most people know Mars for is pet food. Most people aren’t even aware they own pet food brands at all and know them mainly for their popular candy products such as M&M’s or Snickers.

7. During WW2 M&M’s Were Only For Soldier Rations

M&M’s have a very fascinating history indeed that is steeped in the lore of wartime. It is said that originally Forrest Mars Sr. had witnessed troops in the Spanish Civil War eating chocolate that was encased in a hard candy shell. He noticed that the chocolate was managing to avoid entirely melting in the hot temperatures, and he decided he wanted to perfect the idea into a perfect candy. He approached a man named Murrie who worked as an executive for Hershey’s and struck up a partnership – incidentally their two names are what the two M’s stand for.

With World War II starting Mars saw an opportunity and started selling the candy exclusively for use in soldier rations for the duration of the war. The troops found it very convenient as it was easily packaged in small tubes, and didn’t melt easily in the heat, making it easy to preserve and transport in the thick of troop movements. Eventually the war ended and all the veterans were already big fans of the product. With chocolate no longer being rationed and the veterans introducing it to their family and friends, M&M’s became the runaway success that they are known for today.

6. The Snickers Bar Was Actually Named After a Horse

The Snickers bar is easily the most iconic candy in the United States of America. No one really needs an introduction to this perfect candy bar. Not only great tasting, but filling enough and with real peanuts which could make it feel more like a real snack. It has enjoyed incredible popularity in the United States since its inception, but most people never stop to think where the name comes from. Many candy bars have rather odd fanciful names that we never take the time to stop and think about. Probably in the case of the Snickers we don’t think about it too much because it sounds rather strange and doesn’t seem like it has much to do with the candy at all.

The reason for this is because the Snickers was named after the Mars families’ favorite horse at the time, and they thought it would be fun to name the candy bar after him. There really is nothing connecting the candy and the horse besides a flight of whimsy. Strangely though, the name was once again different when it was marketed in the United Kingdom, where it was originally known as the Marathon Bar and enjoyed popularity at the top spot for many years. However, for continuity sake Mars changed the name worldwide to the

Snickers Bar and the sales in the UK dropped significantly. Generally consumers don’t take well to a products name being changed out of the blue after so many years.

5. Mars Got Into a Dustup With Vegetarians in the United Kingdom

Back in 2007 vegetarians got angry over a very small amount of potential animal rennet in their confections. Mars had told the public that they were switching from a form of whey that came from microorganisms to a form of whey that comes from rennet – an animal byproduct taken from the stomach of calves. After a week of criticism Mars agreed to back down on using it in some of their products, but was also unwilling to pull it from all of their products entirely. This left many people who were following a strict vegetarian lifestyle angry with the company. They felt that Mars was not entirely backing down, and also that there was still confusion over what did and not did include animal rennet.

The reason for this is that there was no recall, as too many products had already gone out and there wasn’t any health risk with them – most people, even vegetarians, will not freak out about a small amount of potential animal byproduct in an already unhealthy candy bar. So many vegetarians complained that even though the company was leaving a few product lines without the whey with animal rennet, that there was no way to know for quite some time if they might be eating one of the vegetarian unsuitable versions that had already shipped out. Mars argued in return that their hadn’t been any boycott or noticeable effect on their sales, and that they were already bending over backward to please a small minority.

4. Mars Owns Uncle Ben’s Rice and Has Tried to Smooth Over the Controversially Racial Roots

Another brand many may be surprised to know is owned by Mars is the Uncle Ben’s instant rice company. An incredibly famous product ubiquitous in grocery stores around the United States and likely other parts of the world as well. Everyone knows the image and many of us feel a little strange knowing the likely origin of the image. Similar to Aunt Jemima’s pancake syrup brand, it pictures an African American in a role that depicts them as a servant preparing food for white people. The clothes worn by both of them and the title used, as well as the lack of a last name, tends to give a lot of people misgivings and wonder about what the creators were thinking when the brand was first designed.

When Mars acquired Uncle Ben’s rice not that many years ago they decided that they wanted to try to change the image to uplift the brand from its controversially racial origins. They put together a marketing campaign where Uncle Ben was depicted as the chairman of the board of his company, in a fancy office overseeing all decisions regarding the product. The advertising campaign depicted him as a wise leader who always knows best, while still leaving him with the bow tie he was known for. The reactions from many African Americans were mixed. Some people felt that it was a good step that helped rehabilitate the image of the brand, but others said it felt like it was glossing over the past and trying to hold onto something they would prefer to go away. To Mars credit, most people seemed to feel that an honest effort was being made to overcome the racially charged past of the brand.

3. The Reese’s Pieces in E.T. Were Supposed to be M&M’s, but the Mars Company Declined

E.T. is an iconic movie, and once of the most well known scenes, as well as the most famous product placements ever in movies, was the scene with the Reese’s pieces. We all know it well, and someone at Hershey’s is probably still gloating over the acquisition of a lifetime. See, the original candy intended to be used in the film were M&M’s and Mars was approached about doing a tie-in deal with the movie. In a move that someone may still be kicking themselves for, the Mars Company declined to have M&M’s in the movie or do any kind of marketing deal. Some people claim that the executive who made the decision didn’t want their product in a movie with a strange alien being, others say that they simply didn’t think the movie was going to be successful and didn’t want to tie their brand to it. Whatever the reason, the Mars Company declined, and the filmmakers were stuck looking for an alternative.

Realizing there was a similar, but not as popular candy made by Hershey’s, they struck up a deal to use Reese’s Pieces instead. The movie was successful beyond anyone’s wildest dreams, Hershey’s was able to use E.T. in their advertising to create a very successful association in the minds of consumers and sales of Reese’s Pieces shot up by a huge margin, gaining a strong share in the market that they had never had before.

2. Mars Has Been Criticized in the Past For Their Chocolate Buying Practices

Mars and all the other major chocolate giants have a huge problem that is hard to ignore – the fact that their chocolate, and essentially all chocolate, comes from countries where child labor, abuse and oftentimes what amounts to outright slavery are incredibly common. This has been the subject of many documentaries and lawmakers have tried to force the chocolate industry into self-policing and helping to end the child labor practices. After all, the chocolate industry is so rich it dwarfs the economies of the countries it buys chocolate from, so the power is mainly in their hands. Many of the chocolate makers have pledged to try to end child labor, but the goalposts keep shifting.

For many people the major chocolate makers such as Mars, Nestle, and Hershey’s are not doing nearly enough to deal with the issue. One of the original deadlines to majorly curb child labor was back in 2005, but the deadline was then extended to 2008 and then 2010. When 2010 came around the major manufacturers of chocolate candy made a new pledge to reduce child labor in the Ivory Coast by 70% by 2020. Not only is that another ten years away, but that isn’t even three quarters of the child labor reduced. It would seem that companies that have more money than the economies they are buying from could do more to prevent child labor and exploitation if they really wanted to.

1. Mars and Other Companies Have Moved Recently to Remove Artificial Dyes From Their Products

Recently many companies in the food industry have moved to start removing artificial dyes. One of the most famous examples is the move by Kraft to use only natural coloring in their famous instant macaroni and cheese products. What may be more surprising is that candy companies are starting to follow suit, despite not being generally known for trying to appeal to the health conscious. This shows that consumers today are increasingly concerned about artificial ingredients, even when indulging in less than healthy snacks.

Mars specifically made the news in 2016 when they promised to remove all artificial dyes from their human products and move to natural options. They did add the caveat that this will not happen right away. They expect to finish removing all artificial dyes in five years, but they are still looking for some of the best natural alternatives and it will take time to cycle old inventory out and bring in the new. This includes any Wrigley products such as Starburst and any other food lines, but does not include pet products at this time. While this may not seem huge, moving toward natural dyes can only be a good thing. More and more studies seem to suggest that many artificial dyes are dubious in terms of whether they are truly safe to be consuming on any kind of regular basis. A natural alternative that is proven safe would make people feel better about what they are eating in a world with increasingly processed foods and ingredients.


Man Eats Mars

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– WIF Candy

THE RETURN TRIP – Episode 170

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THE RETURN TRIP – Episode 170

…Can an easygoing, confident, knowledgeable ex-astronaut be elected President of the United States of America…

Easy Going

While the McKinneys settle into their post-Martian mystery tour to somewhere out there….

…Roy Crippen, Presidential candidate Roy Crippen is riding through the streets of yet another city on his current campaign swing. Instead of a chauffeur driven limousine, the custom he had fallen into at first, he uses a laid-off NASA employee/driving a Ford Motor Co. prototype car; born in the USA, single father of three/made of titanium, fueled by hydrogen and genuine demographic hemoglobin. He is determined to break the mold of the atypical politician and his aim is to be as humble and transparent as he can.

(Elect Roy Crippen – Hydrogen powered for the Future)

With transparency comes scrutiny, undesired and blatantly untrue. When you run for national office, your entire family and all your friends are put under the microscope.

And that is the one thing that is burning the press’ be-hind: his blood relatives are few and squeaky clean and his friends are all related to the space program; from the Space Academy currently somewhere in space, conveniently unavailable for comment.

It has been an uphill battle trying to persuade wary voters in his direction. They want to know if Roy Crippen has what it takes to lead a World Power, though no longer the most dominant country in the world thanks to the diluting of education and the exodus of manufacturing. He intends to reverse those corrosive trends, but when the current party in power {Democrats} has a stranglehold on the low/middle/immigrant classes {and they love their lame-duck Pete Sanchez}, the uphill battle becomes insurmountable.

Can an easygoing, confident, knowledgeable ex-astronaut be elected President of the United States of America in this climate of delusional contentment?

It is up to his former Press Secretary, Francine Bouchette-Crippen to make lemonade out of lemons. It is one thing to be popular in your home state, Texas where lemonade is the state drink {with tequila chasers}, but quite another like in the state of Illinois, where welfare is king and the will to learn has been generationally discounted.


THE RETURN TRIP

Episode 170


page 206

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