Burger King Confidential – WIF Fast Food

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Things You Didn’t Know

About Burger King

Burger King has become an almost ubiquitous feature of the global landscape. With more than 13,000 locations across more than 70 countries, it’s hard to visit many cities, especially within the United States, which houses the majority of its outlets, without seeing at least one Burger King. However, despite its constant presence on roadsides worldwide, Burger King is still hiding some surprises, including the 10 shockers listed below.

10. BK Ended Over 200,000 Friendships

whopper sacrifice

Burger King has created buzz with its unusual marketing tactics. One of its most original was 2009’s “Whopper Sacrifice” promotion. The promotion, offered via a Facebook application, offered users a free Whopper in exchange for unfriending 10 of their Facebook friends. In contrast to a normal Facebook unfriending, in which the “dumped” friend is not notified, Burger King’s application sent notifications to the 10 rejected friends, alerting them that their online friendship had been traded for (part of) a hamburger.

The app was wildly successful, with more than 80,000 users deleting more than 200,000 friends in a week. Facebook, however, was not amused. The company disabled the app after 10 days, claiming that the notification feature violated its privacy standards, stopping the promise of a free Whopper from ending any additional Facebook friendships.

9. BK Tried to Make Nice with McDonald’s

whopper mac

In 2015, in recognition of the United Nations’ International Peace Day on September 21, Burger King made a bold proposal to archrival McDonald’s. In full-page ads in the New York Times and the Chicago Tribune, Burger King askedMcDonald’s to join it in a one-day truce in the “Burger Wars” between the two chains. Burger King proposed selling a “McWhopper,” a combo of both chain’s signature burgers in a one day pop-up location in Atlanta located between the two restaurants, staffed with employees of both chains. Proceeds would support Peace One Day, a non-profit organization that seeks to raise awareness of the International Day of Peace.

McDonald’s CEO Steve Easterbrook was unimpressed with the gesture and quickly dismissed the possibility of a McWhopper. He further noted that the “friendly business competition” between the two companies in no way resembled “the real pain and suffering of war.” Burger King took its rejection in stride, partnering with other chains, including Denny’s, on its Peace Burger popup. McDonald’s, meanwhile, launched a separate ad campaign in support of the UN’s World Food Program.

8. The Whopper has a Hard to Find “Perfect Wine Pairing”

whopper wine

When Burger King sought to celebrate the 40th anniversary of its 1975 entry into Spain, it did so with a classy touch. The chain produced a limited edition wine, designed to pair perfectly with the Whopper. “Whopper wine,” as Burger King dubbed it, was produced in Spain, and aged in flame-grilled (by a Burger King broiler) barrels, to produce a flavor that would complement its burgers.

Unfortunately, this ideal beverage companion to the Whopper will remain unknown to most. Bottles of Whopper wine, which included a matching box (perhaps for ease of carrying into one’s local Burger King), were available only in Spain, and then only to forty winners of a contest to share your “Best Burger King story.” Which, in retrospect, is a contest they should have saved until after they started plying their customers with wine.

7. BK has a Secret Menu

suicide burger

Several quick-service restaurants offer items that aren’t on the menu, but that they will make if in-the-know customers request them. For example, In-N-Out’ssecret menu includes “Animal Style fries,” which are topped with a mix of grilled onions, cheese and Thousand Island spread. And though there are no quesadillason the menu at Chipotle, you can get one if you know to order it.

Burger King also has a secret menu of items that are available as long as the ingredients are there and the employees are game (It’s best not to try your luck during the lunch hour rush). Offerings include the BK Ham & Cheese (served hot or cold on a sesame seed bun), “Frings”—a half order of fries, half order of onion rings, certain to settle any marital squabble, and the Rodeo Burger, which features the addition of BBQ sauce and onion rings. However, the title for “most intense secret menu item” at Burger King goes to the aptly named “Suicide Burger.” Also known as the “Quad Stacker,” this monster burger includes 4 patties, 4 slices of cheese, bacon, and special sauce. If you know about the secret menu and have a death wish, about $4, and a patient local Burger King employee, this giant ball of meat can be yours.

6. BK Briefly Offered Table Service

table service

Table service? At Burger King? The idea of sitting down and having your food brought to your table at Burger King is hard to imagine. But if you missed the three-month period in 1992 when the chain rolled out table service, the only way that you will have this experience is in your imagination.

The idea behind table service was to attract new customers during the evening, traditionally a slow time of day for fast food restaurants. After ordering at the counter, guests were offered free baskets of popcorn to snack on while they awaited the arrival of their food, which could include choices from an upgraded dinner menu including steak sandwiches and fried shrimp, at their tables. Some locations even offered mood lighting and music.

Rival restaurant Wendy’s took a tongue-in-cheek approach to the upgraded experience offered by Burger King. Noting that Wendy’s did not plan to offer similar service, a Wendy’s spokesman said of Burger King’s table service (we’re sure with no hint of sarcasm at all) , “We think it’s fabulous. We hope Burger King spends millions of dollars on it.” That assessment would prove prophetic. Table service slowed down Burger King’s operations so much that the company lost millions of dollars, abandoning the foray into offering more upgraded service just a few months after it was launched.

5. BK Footed the Bill for One Lucky Couple’s Wedding

king burger

Ashley and Joel’s relationship has its roots in a history that will sound familiar to many couples. Friends since grade school, the two attended prom and homecoming together, but insisted to those around them that they were “just friends.” However, the two started dating in college and in 2015, Joel proposed.

This sounds like an ordinary love story, until you hear that Ashley’s last name is King, and Joel’s is Burger. After a guest speaker at their elementary school pointed out that together, they were “Burger-King,” the moniker stuck with the couple. When they got engaged, they took photos at a local Burger King, which soon went viral. The couple, who had hoped Burger King would provide some branded party favors or let them use the logo on wedding swag were in for a real treat. Burger King offered to pick up the whole tab for their Jacksonville, Illinois ceremony and reception—offering them “a whopper of a wedding,” delighting the stunned, and fortunately named, pair.

The Burger-King wedding, attended by approximately 400 guests, took place July 17, 2015. The couple, and their wedding party, donned cardboard Burger King crowns for some of their photos and the groom and groomsmen wore Burger King t-shirts hidden under their formalwear. The guests sipped out of custom Mason jars bearing the Burger King logo during the reception. The sign in front of the local Burger King celebrated the Burger-King wedding as well, reading “Congratulations Ashley and Joel.”

4. BK is Owned by a Canadian Donut Shop

tim horton

Burger King seems as American as, well, the hamburger, which was invented in the US around the turn of the century. But as of 2014, Burger King is actually aCanadian company. How did this happen? Burger King merged with Tim Hortons, an iconic Canadian coffee and donut shop, and both companies were consolidated under the Restaurant Brands International holding company, headquartered in Canada.

The deal was controversial on both sides of the border. Americans protested the relocation of a highly symbolic company as part of a tax inversion transaction, a move which some said could save the company more than $1 billion in US tax payments over the next several years. Meanwhile, Canadians and their lawmakers weren’t thrilled about the American takeover of their iconic brand, fearing job losses and a negative impact to national identity. The company, which denies that tax considerations were central to the merger decision, defends its merger decision as part of a larger strategy to aggressively pursue global expansion opportunities for both brands.

3. BK Had to Recall “Religiously Offensive” Ice Cream Desserts in the UK

BK ice cream

When you think of controversial Burger King desserts, if anything comes to mind at all, it may be Burger King’s bacon sundae, which debuted to mixed reviews in 2012. But Burger King’s UK operations faced an entirely different controversy in 2005 over its ice cream desserts. In that case, it wasn’t even the dessert that caused the dustup—it was the packaging it came in.

The lid on the ice cream treat depicted a rotating ice cream cone. But at least onehorrified customer—Rashad Akthar of High Wycombe—saw something else entirely. Akthar claimed that the design resembled the Arabic inscription for Allah, causing offense to Muslims. He urged a boycott of Burger King, calling the issue, “my jihad.” Burger King promptly recalled the questionable cones, apologizing and redesigning the lid in concert with the backing of the Muslim Council of Britain. At the same time, the chain insisted that the original design, “simply represents a spinning ice-cream cone.”

2. BK’s “Black Whopper” Has an…Unusual…Side Effect

black whopper

Health experts have long warned of the negative consequences of a long-term diet heavy in fast food. But Burger King’s A1 Halloween Whopper, which appeared as a limited-time holiday menu item in the US in October of 2015 had a more immediate, and colorful, impact on the digestive systems of those who consumed it, producing bright green poop.

The A1 Halloween Whopper, a burger in a black bun, is the American version of a similar item sold in Burger King’s Japanese locations. The company indicates that the black bun of this burger comes from having A1 steak sauce baked in. But it’s clear to at least one medical professional that that deep color didn’t come just from A1, but rather, from food coloring—and a lot of it. The dye used on the bun of the Black Whopper travels through your system, emerging with a jaunty green hue. Luckily, this spooky side effect, much like the A1 Halloween Whopper that produces it, exists only on a temporary basis.

1. BK has a Special Crown Gold Card Available Only to Celebrities

BK Card

Ahhh, the perks of being famous: private jets, deluxe hotel suites, personal assistants to cater to your every whim. But there’s one perk that a small subset of the rich and famous enjoy that you may not have anticipated: unlimited free Burger King food.

Burger King has offered its “Crown Card” since 2006. For ordinary folks, this works just like any other prepaid gift card (the one pictured above is an ordinary Crown Card, if you were curious). But some celebrities, at least 12 that we know of, have been given an upgraded Burger King gold crown card. Why is this card special? It entitles the bearer to unlimited free food from Burger King…for life. We’ll leave it to you to determine if this is a reward, or a punishment.

How do you get one of these coveted cards? Even for top-tier celebrities, getting the gold crown card is a rare achievement, with fewer in circulation than, say, Oscar statuettes. Chris Koster, who manages the program for Burger King, notes, “We’ve been extremely thoughtful about who receives them for life.”

Some celebrity cardholders, including Jennifer Hudson and My Name is Earlcreator Greg Garcia, got theirs because, at one point in their careers, they worked at Burger King. George Lucas earned his by always partnering with Burger King on releases of his blockbuster movies. Hugh Laurie of House fame, got his after joking that he had one in an interview; the claim garnered so much free PR for Burger King that the company happily added him the 12th celebrity gold crown card holder.

Burger King Confidential

– WIF Fast Food

Food Franchise Origins – WIF Fast Food

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WIF Fast Food-001

Origins of Famous

Fast Food Franchises

Besides baseball and apple pie, is there anything more American than fast food? It’s a staple of American culture that is both loved and hated all over the world. We’ve talked about some of the secrets behind the biggest fast food behemoth in the world, McDonald’s, but how did other fast food giants get to the point where they are now?


10. Carl’s Jr.


Carl Karcher was born January 16, 1917 in Upper Sandusky, Ohio. He dropped out of school when he was 13 and worked on his family farm for the next seven years. When he was 20, he got a job making $18 a week working for his uncle at a feed store in Southern California. In 1941, Karcher was working in a bread factory and managed to get a $311 loan against his new Plymouth sedan. Using the loan and $15 out of his wallet, Karcher bought a hot dog stand and served them outside the Goodyear plant in South-Central Los Angeles. Sales were going well, and more hot dog carts were bought. What slowed down business for a bit was when Karcher went to serve in World War II.

When Karcher returned from the war, he opened his first restaurant, Carl’s Drive-In Barbeque in Anaheim, California, in 1945. In 1956, he opened two other franchises, which he called Carl’s Jr. That was the start of the spread of Carl’s Jr. and by 1975 there were 100 franchises. In 1981, they opened their 300th store and then they went public in 1982.

Karcher would go on to be the CEO after going public, but his ultra-right political leanings got him into hot water with shareholders and some feminist and gay rights groups. Also, in the late 1980s, Karcher was accused of insider trading. He called the allegations “totally false”, but still agreed to pay a fine of $332,000 in July of 1989. In 1992, a new CEO was put in place and Karcher died on January 11, 2008 at the age of 90.

9. Wendy’s


Born Rex David Thomas on July 2, 1932, in Atlantic City, New Jersey, the Wendy’s founder didn’t have a great childhood. He was adopted as a baby and never knew his real mother. When he was five, his adoptive mother passed away and by the time he was 10, he had lost two stepmothers. The person that Thomas was closest to was his adoptive grandmother, who taught him valuable life lessons, like not cutting corners; that’s why Wendy’s hamburgers are square.

When Thomas was 12, he first started working at a barbeque restaurant. When he was in grade 10, he dropped out to work full time. He served in the army and when he got back from Korea, he learned that his former boss at the restaurant he worked at was an early franchise owner of Kentucky Fried Chicken. Thomas was hired on by his former boss to help him turn around some of his KFC franchises. Eventually, Thomas came to own some of his own franchises, but he would sell them back to the corporation in 1968 for $1.5 million.

The story as to how Wendy’s first came to be is that Thomas would often complain that there wasn’t a good place in Columbus, Ohio to get a burger. So on November 15, 1969, he opened his first Wendy’s, which was named after his daughter Melinda Lou, whose nickname was Wendy. She was even the store’s mascot and would sometimes be on hand, in costume, to welcome customers. The restaurant was immediately popular and within a decade there were over a 1,000 franchises.

In 1982, Thomas stepped down from the day-to-day operations, but in 1989 he had a large role in driving sales up when he became the spokesperson. He appeared in all the commercials in the 1990s and 90 percent of Americans recognized him. Thomas was also made national spokesperson on adoptive rights by George H.W. Bush, and due to his work with adoptive rights President Clinton signed a bill giving a tax credit to adoptive parents in 1996. Thomas died at the age of 69 on January 8, 2002.

8. Burger King


By 1952, McDonald’s in San Berdino had become famous and attracted a lot of people from across the country. Some of those people were fascinated at how McDonald’s ran their business and looked to open up a similar restaurant. Two of those men were Matthew Burns and Keith G. Kramer. Burns invited Kramer, who was his stepson, out to California to visit the McDonald’s. Kramer was the owner of a drive-in restaurant in Florida and Burns wanted to see what he thought of McDonald’s. Seeing opportunity in cooking burgers and fries quickly, Burns and Kramer contacted an inventor and he created two machines for them. One was a milkshake maker that made a number of shakes at one time. The other was an “Insta-Broiler” which could cook 400 burgers in an hour. In 1954, Burns and Kramer opened the first restaurant, called Insta-Burger King, in 1953 in Jacksonville, Florida. They sold burgers and milkshakes for 18 cents, or for 10 cents you could get fries or a soft drink.

In 1954, they sold some franchises to two Cornell graduates, David Edgerton and James McLamore, who opened their stores in Miami. The problem was that Edgerton and McLamore weren’t making any money. So they changed the name to Burger King, got rid of the Insta-Broiler, and introduced the flame broiler. They also introduced a new burger called the Whopper, and did something a bit risky when they introduced it – they priced it at 35 cents, which was more than double a McDonald’s burger, which sold for 15 cents. The Whopper was instantly successful and became their trademark burger.

In 1959, more stores began to run into problems, so the original owners were bought out by Edgerton and McLamore in 1959. In 1961, they started a massive push to franchise Burger Kings across the country. By the time they sold the company to Pillsbury in 1967 for $18 million, they had 274 stores throughout the United States. Today, Burger King is the second biggest burger chain in the world, just behind McDonald’s.

7. Subway


Subway got its start in 1965, when 17-year-old Fred DeLuca got a $1,000 investment from a friend of his family’s, Dr. Peter Buck. Buck suggested using the money to open up a sub shop because it would be a good way for DeLuca to pay for college and medical school. On August 28, 1965 DeLuca opened Pete’s Super Submarines in Bridgeport, Connecticut. However, on the radio ads, it sounded like “Pizza Marine,” so they changed the name to Pete’s Subway and later just to Subway.

In 1974, DeLuca started franchising and he went through a bit of a learning curve, but he was soon able to jump from 16 stores to 200. Then in 1987, Subway really took off and since then, 1,000 Subways open every year. As of mid-2015, Subway is the biggest restaurant chain, with the most franchises in the world.

6. Taco Bell


Born on September 3, 1923, Glen Bell served in the Marine Corps in World War II and when he returned home, he lived in San Berdino, California. In 1952, he opened a hot dog stand called Bell’s Drive-In. His stand wasn’t too far from this hamburger stand that was run by two brothers named McDonald.

After buying a few more hot dog stands, Bell was looking for ways to expand his business. He was a fan of Mexican food, especially tacos, but the problem with serving tacos was the way they were made. Restaurants would use soft tortilla shells, stuff them with beef, cheese, lettuce and sauce and then fry them. It was a timely process, especially if you had to make a bunch at once. Bell then had the idea to fry the tortillas first and then stuff them. He had a special wire built that would allow him to cook the tortillas in the U-shape, thus giving birth to the hard shell taco. He then sold the tacos for 19 cents apiece from the side of one of his stands. Bell said he remembered the very first customer: a man in a suit who, as soon as he bit the taco, the juice ran down his sleeves and stained it. The man also got some sauce on his tie. Bell was convinced that they had lost him as a customer, but after finishing the first one, he came back and bought another.

By 1954, Bell and a partner opened Taco Tia, his first Mexican-food dedicated restaurant. By 1957, they had four restaurants and his partner didn’t want to expand beyond that, so Bell sold his share of the business and in 1957, he opened another Mexican restaurant in Pasadena called El Taco. He got three partners a year later and they opened four stores. But again, Bell sold his interest in the restaurants.

In 1962, with a $4,000 investment Bell opened the first Taco Bell in Downey, California. Over the next two years, he opened eight Taco Bells. In 1978, Bell sold Taco Bell to PepsiCo for $125 million. PepsiCo then expanded the brand to the juggernaut of 6,600 restaurants, famous for selling its diarrhea-inducing food. Bell passed away in January of 2010.

5. Domino’s


In 1960, brothers James and Tom Monaghan bought a small pizzeria called DomiNick’s in Ypsilanti, Michigan for $500 down and then had to borrow another $900. Tom grew up in a series of foster homes and didn’t have much money so the pizzeria was meant to pay for his tuition at the University of Michigan, where he was studying to be an architect. After a 15 minute lessonfrom the former owner on how to make pizza, the very first Domino’s was up-and-running. After about eight months, James sold his half of the partnership for a Volkswagen Beetle they used for deliveries. By the way, wondering how it became Domino’s? When Tom Monaghan wanted to expand the business, the former owner, whose name was Dominick wouldn’t let him use the name, so he changed it to Domino’s Pizza, which was a suggestion from a delivery driver.

Other fast food places on this list either had an innovative product or copied McDonald’s. Domino’s is interesting because pizzerias have been in America since 1905 and pizza really got popular after World War II. Men serving in Italy brought back the cuisine with them. So how did Monaghan, who had a 15 minute lesson in making pizza, make Domino’s the dominant pizza company in the whole world? Well, it was their delivery system that made them stick out. Monaghan said he got the idea after he went to a seminar and met Ray Croc from McDonald’s and John Y. Brown from KFC.

By focusing on delivery, Domino’s developed a few innovations that would change the industry. For example, it is believed they developed the modern pizza box in the early 1960s. The boxes could be stacked and they were vented, meaning drivers could deliver more pizzas on one trip. Amazingly, they never patented the box. The other innovation that helped push the business was 30-minutes-or-it’s-free for deliveries. Monaghan said that helped push the business as much as anything. However, the company had to stop the promotion in 1993 after a Domino’s delivery driver ran a red light and hit a woman.

Today, Domino’s is the biggest pizza chain in the world, but second in America, just behind Pizza Hut. In 1998, Tom Monaghan sold his share in the business for a reported $1 billion. After living the life of extreme luxury, Monaghan is currently involved in Catholic philanthropy and activism.

4. A&W Restaurants


Born September 30, 1882, in Illinois, Roy W. Allen moved out to California to renovate and run hotels. While there, he met a chemist who claimed that he had perfected the recipe to root beer. So Allen tried it out at his hotel and saw that the chemist did indeed have a great root beer recipe, and bought the rights to sell it. Using the recipe, Allen opened a root beer stand in 1919 in Lodi, California. Three years later, Frank Wright, an employee of Allen’s, became his partner in the root beer business and the name was born from their initials.

In 1924, Wright sold his share of the company, but Allen pushed forward with the name into an even bigger plan. He wanted to make A&W the first chain of roadside restaurants in America. Amazingly, by the mid-1930s, there were over 200 A&W Restaurants across America. Many of them were different from each other and the only thing they had in common was the root beer. In 1950, Wright retired and sold A&W to a businessman from Nebraska named Greg Hurtz. The contemporary age of A&W didn’t happen until 1966 when it was bought by the United Fruit Company.

3. Dunkin’ Donuts


When William Rosenberg was in the 8th grade, he dropped out of school. When he was 17, he got a job with an ice cream vending business, and worked there for 10 years, rising in the ranks from a deliveryman to supervisor. During World War II, he was an electrician at Bethlehem Steel. After the war, he cashed in $1,500 worth of war bonds and borrowed another $3,500 and started a catering company called Industrial Luncheon Services. Only able to buy one truck after the war, Rosenberg bought 10 taxicabs and converted them so that the sides would open up. This was one of the first canteen trucks and a huge step in mobile catering. Rosenberg’s fleet grew to have over 200 trucks, but what he noticed was that 40% of all his sales came from two items – coffee and donuts. This led to him opening his first donut and coffee shop, called Kettle Donuts in Quincy, Massachusetts, on Memorial Day in 1948 where he sold donuts for a nickel and coffee for a dime. The name was changed to Dunkin’ Donuts in 1950.

At the time when Rosenberg wanted to franchise, it was considered a horrible practice. In some states it was illegal and companies that were franchising weren’t allowed to advertise in publications like the New York Times and The Wall Street Journal. So Rosenberg and 16 friends created the International Franchise Assn., which was a group made to uphold standards in franchising; thus paving the way for franchising in America.

In 1963, Rosenberg handed the day-to-day business over to his son, but was a lifelong consultant to the empire he started. He died in September of 2002. Today, Dunkin’ Donuts is in 36 countries with over 11,000 franchises.

2. Dairy Queen


J.F. McCullough, owner of the Homemade Ice Cream Company in Green River, Illinois, had come up with a process of making ice cream soft, instead of hard. McCullough and his son/business partner convinced family friend and customer Sherb Noble, who ran Noble’s Ice Cream shop, to sell their soft serve in a unique promotion. They offered customers a chance to eat all they could on one specific day for 10 cents. On August 4, 1938, they ran the promotion and it attracted 1,600 people. Two weeks later, they held another all-you-can-eat soft serve day and it was just as successful.

A problem with the ice cream was that they needed to keep it at exactly 32 degrees, but freezers at the time couldn’t keep a steady temperature like that. They placed an ad in the newspaper looking for someone to solve the problem and were contacted by a man named Harry Oltz, who had a patent on a freezer that did just that. The McCulloughs partnered with Oltz, in a deal where they would split the country. The McCulloughs had the exclusive rights to Oltz’s freezers in the West, while Oltz had the East. They also gave Oltz a percentage on all the ice cream they sold.

The first franchise was opened by Sherb Noble in Joliet, Illinois on June 22, 1940. They sold the ice cream two different ways; a cone with a swirl on the top and in tubs. There was a steady increase in franchises leading up to World War II and at the outbreak of the war, they had 10. During the war, Dairy Queen struggled to stay open because some supplies were hard to come by, but business boomed again in the Post-War era. By 1950, there were over a thousand stores. Today there are close to 6,400 franchises.

1. KFC


One of the most famous franchise founders of all time is Harland Sanders, better known as Colonel Sanders. Sanders was born September 9, 1890,near Henryville, Indiana. He started cooking at the age of six after his father died. His mother had to go to work, so Sanders did the cooking for his younger brother and sister. By the time he was 12, he dropped out of school and got a job on a farm that also gave him room and board. That was the start of a life of different jobs like streetcar conductor, insurance salesman and railroad firefighter. He was fired from dozens of jobs during this time.

At the age of 40, in 1930, Sanders was running a service station in Corbin, Kentucky and his family lived in the back. There he would cook for his family and to make a little extra money, he would sell meals to hungry travelers. Soon, his chicken became so popular that he got rid of the gas pumps and opened a restaurant that would seat 140 people. However, there was a problem because he couldn’t cook chicken fast enough. To fix the problem, he altered a pressure cooker and made it into a flash fryer, which was revolutionary in the fast food industry.

Using the flash fryer, the restaurant became popular and this was when Sanders was given the honorary title of Colonel by a Kentucky senator. Things really took off when famed food writing pioneer Duncan Hines visited the restaurant and wrote a glowing review. But by 1952, Sanders closed his original restaurant. He was a roadside attraction and new junctions and highways made his restaurant too far out of the way.

Knowing he had a winning product, Sanders taught the frying process and the recipe to his good friend Pete Harman in Salt Lake City with the deal that he would get paid a few cents for every piece of chicken that he sold. Harman’s restaurant was instantly successful and soon other people were contacting Sanders about serving his chicken. He made deals with other restaurants and they would pay him four cents for every piece of chicken they sold. To expand his franchise further, at the age of 66, Sanders set out on the road with some flash flyers and a sack of spices to find failing diners and convince them he could turn their business around.

Sanders was tremendously successful as a franchise salesman and on January 6, 1964, Sanders sold the rights to his stores for $2 million and a $40,000-per-year salary, which was later increased to $75,000. He turned down tens of thousands of dollars in stocks. Sanders died on December 16, 1980 at the age of 90. As of 2015, there are close to 19,000 KFC franchises worldwide, and Sanders’ chicken is the most famous fried chicken in the world.

Food Franchise Origins

– WIF Fast Food